reverse destruction

streetwear  reverse destruction 2009-2011


Mostly founded because we were unsatisfied with the available prints and cuts, our own label reverse destruction turned out to be a great playground to experiment and learn.


Organizing print, a website, photoshoots, logistics, our store, the tradefair presences, and furthermore was a great experience in self-employement and independent problem solving.


The main concept was minimalistic irony and a sense for humor and anarchy.

Thank you so very much for the phtotos Christina Stivali.

The Knäuel Worldtour was a project within the project.


Friends took special printed shirts around to give them away for locals.